“Upholding Glory, Striding Toward the Future” — The 2025 EGO Innovation Energy Global Distributor Strategy Summit Concludes Successfully!

On December 12, 2025, the 2025 EGO Creative Energy Global Distributor Strategy Summit, themed “Carrying Forward Glory, Heading Toward the Future,” was grandly held in Kunming, China, and concluded successfully. The summit brought together distributor partners, industry leaders, strategic allies, and distinguished guests from all levels around the globe, jointly witnessing a landmark event that seamlessly integrated strategic announcements, technological innovation, model upgrades, and heartfelt camaraderie. This summit not only paid tribute to EGO Creative Energy’s illustrious sixteen-year journey but also served as a resolute prelude to embarking on a new chapter of shared success with EGO’s global community, setting the stage for the brand’s future path of glory and outlining a comprehensive blueprint for sustained growth.

　　 “Upholding Glory, Striving Toward the Future” — The 2025 EGO Innovation Energy Global Distributor Strategy Summit Concludes Successfully!

　　On December 12, 2025, the 2025 EGO Creative Energy Global Distributor Strategy Summit, themed “Carrying Forward Glory, Reaching for the Horizon,” was grandly held in Kunming, China, and concluded successfully. The summit brought together distributor partners, industry leaders, strategic allies, and distinguished guests from all levels around the globe, jointly witnessing a landmark event that seamlessly integrated strategic unveilings, technological innovation, model upgrades, and heartfelt camaraderie. This summit not only paid tribute to EGO Creative Energy’s illustrious sixteen-year journey but also marked a resolute opening chapter as we embark on a new voyage into the future together with our global EGO family, setting the stage for EGO Good Putty’s continued path of glory and outlining a blueprint for future growth.

　　 Shared Glory: Walking the Journey Together, Grateful for You

　　The short film “Shared Glory” uses authentic, cinematic storytelling to weave together the brand’s milestones and the inspiring growth journeys of Yigao’s distributor partners. In 2023, Yigao Chuangneng pioneered the groundbreaking 5A Herbal Putty, earning the prestigious title of “Pioneer of China’s New Category in Putty Products.” By 2024, the company had once again broken new ground with its proprietary subcritical herbal extraction technology, creating an all-weather eco-purification system that delivers robust protection for healthy living spaces. Then, in 2025, Yigao Chuangneng successfully went public, cementing its position as the trailblazer and leader in the herbal putty segment and securing the top spot worldwide in herbal putty sales. The film also features heartfelt interviews with distributors who share their stories of growing alongside Yigao—from soaring sales and store upgrades to a profound transformation in their business mindset—demonstrating the tangible value of the brand’s empowerment.

　　 Far-Off Strategy: Clarify the Path, Secure Victory in the Future

　　Professor Wan Shuiboo, Visiting Professor at Tsinghua University and Chief Brand Strategy Advisor for the Yigao brand, provided an in-depth analysis of the “Far-Reach Strategy,” outlining a clear roadmap for Yigao’s next five years of development. He articulated a strategic action plan for maintaining Yigao’s leading position in the healthy home-decoration market, offering dealers forward-looking guidance to elevate their strategic awareness, clarify their positioning within Yigao’s broader corporate narrative, and define their course of action—shifting from simply “following the path” to “seeing the road clearly and taking proactive steps.”

　　 Sailing Ceremony: The Journey Begins Again, Heading Toward 500 Million

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　　 Partners Across the Globe: Integrated Manufacturer-Partner Model for Mutual Growth and Win-Win Outcomes

　　Ms. Huang Zhen-di, founder of Ego, provided a comprehensive exposition on the strategic framework of “Journey Together to the Horizon.” She delved into how, through five key dimensions—brand, product, technology, team, and empowerment—the company can forge three core communities of shared interests, shared mission, and shared development among manufacturers, thereby laying a solid foundation for cultivating major distributors and jointly expanding market opportunities. By establishing a collaborative ecosystem characterized by synchronized alignment between manufacturers, resource sharing, and mutually beneficial, win-win outcomes, Ego offers distributors a clear five-year roadmap that enables them to seize opportunities and achieve sustainable, steady growth.

　　 Strategic Signing: A Mark of Glory, Setting Sail for the Future

　　Yigao Fine Putty has joined forces with leading strategic partner decoration firms and suppliers through the “Shining Legacy, Setting Sail for the Future” strategic cooperation signing ceremony, jointly forging a robust strategic alliance. For distributors, this means gaining access to “top-tier support” from the brand’s backend—stable supplies of high-end raw materials that ensure sustained product excellence and market leadership—while also empowering them to rapidly elevate their regional brand presence. This powerful collaboration provides distributors with a solid resource foundation and unwavering confidence as they compete in the marketplace.

　　 Whole-Home Trend: Gain Insight, Act in Sync with the Times

　　Mr. Chen Xianghe, a seasoned expert in the whole-home decoration sector, provided an in-depth analysis of “Trends in the Whole-Home Decoration Industry” and new dealership strategies. His insights offer dealers valuable guidance for seizing opportunities and achieving transformation and upgrading amid channel reforms, enabling them to make the critical leap from passive adaptation to proactive strategic positioning. This lays a solid cognitive foundation and clear strategic direction for tapping into incremental markets, while reaffirming Yigao’s commitment to focusing on the whole-home decoration segment and empowering dealers to capture these growth opportunities.

　　 Empowering Major Businesses: An Overview of the “Herbal Coating Integrated System”

　　Mr. Peng Fuqiang, General Manager of Yigao, provided a comprehensive overview of the “3-Day Occupancy·50-Year Peace of Mind” herbal coating integrated system. From the core subcritical herbal extraction technology to the end-to-end herbal coating delivery system, the presentation highlighted Yigao’s core strengths: leveraging technology to drive product innovation and delivering system-based solutions that empower end-market competitiveness. This enables distributors to build a robust, professional product knowledge framework under the “Herbal Coating Integrated System,” thereby securing a distinctive competitive edge in the marketplace.

　　 Herbal Coating Research Institute Unveiled: Empowering Healthy Home Decoration

　　To consolidate and expand Yigao’s technological leadership in the healthy wall-materials sector, we have quantified “good materials” into four core metrics—health, safety, greenness, and quality—thereby establishing unified, actionable technical standards at the source to ensure that high-quality building materials are used in the construction of healthy homes.

　　Mr. Liu Yi, Chairman of Yigao Chuangneng, Ms. Huang Zhendi, the company’s founder, and distinguished guests officially unveiled the “Herbal Coating Research Institute,” establishing a core competitive barrier in the healthy home-decoration sector. Yigao Good Putty has always been committed to the mission of “making cities more beautiful and homes healthier,” with a steadfast focus on the R&D and application of subcritical herbal extraction technology. By providing dealers with authoritative technical endorsement, the company reinforces their image as “health-focused wall-material experts,” breaks through product homogenization, and enhances their bargaining power in the market.

　　 Yigaochao Integrated Store: A Four-in-One, End-User-Oriented Model

　　To deliver exceptional products and experiences directly to consumers, Yigao Good Putty has launched the “Yigao 4.0 Super-Integrated Store”—a cutting-edge 4.0 concept that seamlessly integrates an experience center, a social platform, a live-streaming hub, and a salon space. Through immersive, scenario-based interaction design and strategic content operations, the store fosters deeper customer engagement and helps dealers transition from simply selling products to creating immersive experiences and delivering premium services. It also provides dealers with a replicable, iterative, and systematic operational framework. In the long run, this model exemplifies the deep synergy and co-creation of value between Yigao Good Putty and its retail partners, jointly building a user-centric, healthy home ecosystem that delivers mutual benefits for the brand, dealers, and consumers. By systematically supporting dealers in reducing costs, boosting efficiency, and expanding their customer base across multiple dimensions, the initiative drives sustainable performance growth for individual stores—ultimately realizing a win-win future for both manufacturers and retailers.

　　 Awards Ceremony: A Moment of Glory, a Star-Studded Night

　　To recognize excellence and set industry benchmarks, the summit held a grand annual awards ceremony, honoring dealer partners who have made outstanding contributions across various dimensions. The heartfelt stories of perseverance and personal growth shared by the award recipients serve as the most compelling examples of success, demonstrating to attendees replicable pathways and an attainable future—thereby profoundly inspiring a sense of pride and a drive for continuous improvement throughout the audience.

　　 Investment Attraction Policy: Clear Roadmap, Well-Defined Policies

　　Yigao’s Sales Director provided a comprehensive and systematic interpretation of the 2026 dealer recruitment policy. By establishing clear guidelines and robust support measures, the policy creates a stable and predictable development environment for dealers—marking a pivotal step in Yigao Good Putty’s global “attract and cultivate major distributors” strategy. Through a systematic annual cooperation framework that clearly defines resource support, rights protection, and collaborative mechanisms, the policy places particular emphasis on designing growth pathways for global key distributors and on their role as leaders in core markets. The ultimate goal is to build a team of global key distributors that not only deeply cultivates regional markets but also possesses a holistic vision and strong capabilities in resource integration. This initiative deepens strategic mutual trust between the manufacturer and its partners, laying a solid foundation for establishing a long-term, future-oriented mechanism for collaborative growth.

　　 Herbal Night: Grateful for Our Gathering, Joyful Together

　　That evening, the “Herbal Night” gratitude gala seamlessly blended fine wines and exquisite cuisine with a captivating program. Award ceremonies for the “Like-Collecting” campaign and multiple rounds of lucky draws kept the atmosphere at a thrilling crescendo. Amid laughter and merriment, the bonds among every member of the E+G family grew even stronger, bringing this summit to a warm and fulfilling close.

　　“The Celebration of Glory, the Journey to the Horizon” — the 2025 ECOVACS Global Distributor Strategy Summit has concluded successfully! Through a heartfelt tribute to past achievements, the summit reaffirmed our original aspirations; by articulating a clear vision for the future, it charted the course ahead; and through a series of robust initiatives spanning strategy, technology, business models, and policy, it delivered comprehensive empowerment to our global distributor partners. This was not only a landmark event for forging strategic consensus but also a new starting point for manufacturers and distributors to unite as one and move forward with concerted effort.

　　Yigao Fine Putty will continue to center on “herbal-based, integrated coating solutions” and leverage “manufacturer–dealer integration” as the vital link, working hand in hand with our global distributor partners to embark on a new five-year journey toward the ambitious goal of 500 million. Together, let us stand atop the “Dianfeng,” staying true to our herbal roots to set a new benchmark for healthy wall materials, and harnessing the power of innovation to open up uncharted territories in future markets.